3 Amazing Ways App Analytics Can Improve Your Marketing Campaigns

Many entrepreneurs, after getting their app developed, fail to employ the power of data in their marketing campaigns and suffer from curtailed sales or low conversion rates. On the other hand, leading Androidapp designing companies in USA suggest that app analytics shouldn't be underestimated as it can unlock a whole new horizon of highly effective marketing opportunities.

1. Employ Analytics for Better Marketing
Analytics unlocks a broader view of current marketing campaigns making you figure out opportunities to make necessary changes in your current campaigns and plan out marketing strategies for your upcoming campaigns. Leveraging the analytics, you can divide your user base into divergent segments and target each one specifically.



2. Make Your Decisions Based on Data-Analysis
Too many mobile apps rise with big hopes and fall horrendously and only a few of them even manage to get installed on users' devices. Thus, Aaron, one of the top online marketing strategist, says that a data-driven approach is crucial before you deploy a marketing campaign.

Data such as "70% of users uninstall an app within 3 months of downloading", and "more than 60% of smartphone users hate interruptive pop-up ads", can come in handy during both design and marketing phases. Next, you can provide this pre-researched data to your Android app development services to optimize the base design of your app to best suit the needs of your customers.

3. Stay Stuck With Elementary Purpose of your app
Getting indulged in all the data analysis and defining short-term goals and optimizing campaigns, doesn't mean that you should forget about the base purpose of your application.


Always remember what your app was meant for when you first launched it. Hence, strategize all your short-term goals to assist your main goal. Your priority should be absolute customer satisfaction rather than poking them to pay.

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