App Marketing Lifecycle Stages: Works for Both iPHone and Android Apps

The number of applications in app stores has recently crossed the  2 million mark. Both the major app stores are flooded with apps on different genres, making the competition tougher every day. Once an app gets popular and starts to monetize well, clones and reskinned counterparts occur rapidly.

Many mobileapp development companies in USA reported that their original concepts have been copied and aggressively marketed, devaluing the original ones. Now, there are no good or bad apps anymore. We only have good and better apps.


However, even if your app functionally stands out among ‘better’ ones, it still wouldn’t be able to get a good foothold in the competition unless you adapt to a potent marketing technique.

And for that, you need a deep understanding of mobile app marketing lifecycle. If you don’t have a clue what’s that, just read this short guide out:

1. User Acquisition

The the first and the most crucial phase of any app marketing lifecycle, the user acquisition phase is the one where you bring your application in front of your targeted audience. You make it look cool, sound good and useful for them through organic and paid marketing, and optimising your app to rank well in organic searches.

2. Retention

It is a bit tougher phase than acquisition as similar applications may hit app store time to time, snatching your users away from you. But, you have an advantage here.

Your users have already got fond of your app, they might have progressed a bit. You can offer them such advantages that the new birds don’t.

3. Keeping Them Engaged

Constant updates, personalized communication, and experience help you keep your users feel welcomed for a long time. It improves engagement that further helps you in retention. Frequently attempts of interactions don’t let them get bored.

A lot of mobileapp development services usually don’t suggest ways to their clients to engage their audience which often results in failure.

4. Resurrection Marketing

This tactic is used to bring back the inactive users who have installed your app but don’t come to it anymore. They have probably lost their interest. You target them with a quick call-to-action deal to resurrect them.
All these marketing phases will return a good result in beginning, middle, and peak time of your app’s popularity. What a marketer actually need to decipher that each stage is equally important and will open up a path for a bunch of opportunities.

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